Nike, DoorDash, Dunkin’ and extra

The Philadelphia Eagles are Tremendous Bowl Champions.

The Eagles dominated the Kansas Metropolis Chiefs on Sunday, profitable 40-22. That is the second win for the franchise, which took house the Vince Lombardi trophy for the primary time in 2018.

— Sarah Whitten

Patrick Mahomes related with Xavier Worthy for a landing with lower than two minutes left within the Tremendous Bowl. A two-point conversion has slimmed the Eagles’ result in 40-22.

— Sarah Whitten

Rewards app Fetch is freely giving $1.2 million by way of livestream throughout the ultimate two minutes of the Tremendous Bowl.

The corporate mentioned it’s going to dole out $10,000 to 120 winners — one for each second of the remaining two minutes of regulation sport time — throughout the Fetch app.

The sweepstakes, dubbed “The Huge Reward,” is the model’s first Tremendous Bowl commercial.

— Sarah Whitten

GoDaddy‘s Tremendous Bowl spot options Walton Goggins explaining how, as an actor, he is ready to persuade audiences he is aware of what he’s doing. He equates this work to what GoDaddy Airo does for small enterprise homeowners.

This system makes use of synthetic intelligence to assist entrepreneurs create domains, logos, totally constructed web sites and advertising and marketing, social media content material and commerce capabilities.

— Sarah Whitten

Totino’s Pizza Rolls ends the saga of two suburban dads, performed by actors Tim Robinson and Sam Richardson, and the alien Chazmo in a spoof of “E.T.”

Chazmo thanks Robinson and Richardson for sharing their pizza rolls earlier than he heads again to his house planet — however his spaceship malfunctions, crushing and killing him earlier than he may even depart Earth.

The advert marks the primary Tremendous Bowl look from Common Mills in additional than a decade.

— Amelia Lucas

Antonio Banderas performs twin roles in Bosch’s Tremendous Bowl sport spot. The actors portrays himself and the late WWE tremendous star “Macho Man” Randy Savage.

Within the advert, Banderas helps Macho Man open a jar of pickles.

— Sarah Whitten

The Kansas Metropolis Chiefs scored a landing with lower than three minutes left within the fourth quarter. With the two-point conversion, the staff narrowed the Eagles result in 40-14.

— Sarah Whitten

Philly’s Jake Elliott added one other 3 factors to the Eagle’s lead with a 50-yard discipline purpose. Philadelphia now leads 40-6.

— Sarah Whitten

The Muppets take heart stage in Reserving.com’s fourth-consecutive Tremendous Bowl advert.

The spot focuses on the corporate’s app, which options good filters, verified opinions and an AI journey planner.

Kermit, Miss Piggy, Animal, Gonzo and the grumpy duo of Statler and Waldorf all make appearances to showcase totally different parts of Reserving.com’s “one thing for everybody” marketing campaign.

— Sarah Whitten

Dove’s 30-second Tremendous Bowl spot options an excited 3-year-old woman working alongside a sidewalk.

Textual content seems on the display: “At 3, these legs are unstoppable… at 14, she’ll suppose they’re insufferable.”

The business then notes that 1 out of each 2 ladies who stop sports activities achieve this as a result of they have been criticized for his or her physique kind. Dove urges viewers to “change the best way we discuss to our ladies.”

— Sarah Whitten

A shared love for Stella Artois helps David Beckham, enjoying himself, bond together with his long-lost twin, named “Different David” and performed by Matt Damon.

The advert is the primary Tremendous Bowl look for the Anheuser-Busch InBev model since 2019.

— Amelia Lucas

The Philadelphia Eagles continued so as to add to their lead throughout the fourth quarter. Jake Elliot tapped in a 48-yard discipline purpose to deliver the rating to 37-6.

— Sarah Whitten

Actor Harrison Ford touts Jeep and Americana whereas taking a dig at one other Detroit automaker throughout Stellantis‘ second Tremendous Bowl advert.

Within the two-minute spot, the enduring “Star Wars” actor discusses freedom, heroes and other people writing their very own tales in life as a result of there isn’t a “Proprietor’s Handbook,” which is the title of the advert.

As Ford discusses the philosophical life subjects, a number of Jeep fashions will be seen driving and off-roading, together with one which passes a Ford Bronco SUV — a more recent competitor to the Jeep Wrangler SUV — whereas the actor talks about inspiring others.

The Wrangler passing the Bronco is one in every of two references to the Jeep rival. The opposite comes from the actor on the finish of the advert: “Select what makes you content. My associates, my household, my work make me completely satisfied. This Jeep makes me completely satisfied — though my title is Ford. That is my proprietor’s guide. Get on the market, write your individual.”

Stellantis mentioned the advert was created in-house with Ford and Oscar-nominated director James Mangold. It was produced by Santa Monica, California-based Minted Content material.

— Michael Wayland

An individual onstage with Kendrick Lamar appeared to unfold a Palestinian flag with the phrases “Sudan” and “Gaza” written on it throughout the halftime efficiency.

The particular person was onstage, although it was unclear whether or not they have been an official dancer who went rogue or somebody who sneaked on.

It appeared to occur over the past tune, “television off.” The particular person was then tackled and was walked offstage as soon as the lights went again on.

Apple Music and New Orleans police didn’t instantly reply to requests for remark.

The NFL issued an announcement, saying, “We commend safety for rapidly detaining the person who displayed the flag. He was part of the 400-member discipline forged. The person hid the merchandise on his possession and unveiled it late within the present. Nobody concerned with the manufacturing was conscious the person’s intent.”

— Sara Salinas; Rebecca Cohen, NBC Information and Jesse Kirsch, NBC Information

The Kansas Metropolis Chiefs lastly made it into the top zone on the finish of the third quarter. Nonetheless, the staff failed to finish its tried two-point conversion. As the sport enters the fourth quarter, the Eagles are up 34-6.

— Sarah Whitten

Jalen Hurts tossed to DeVonta Smith for a landing close to the top of the third quarter to deliver the Philly result in 34-0.

— Sarah Whitten

Prebiotic soda model Poppi introduced social media stars into its Tremendous Bowl business to pump what it says is a “higher soda.”

— Sara Salinas

Hims & Hers takes intention on the weight problems epidemic with its 60-second spot throughout the Tremendous Bowl, which drew criticism from lawmakers even earlier than the large sport.

The telehealth firm exhibits the destructive influence of weight problems on people and society, whereas criticizing the U.S. healthcare system for lack of entry to weight reduction medicine.

Hims & Hers closes its advert by telling viewers that it’s dedicated to being a part of the answer to the burden loss drug scarcity and noting that its merchandise are cheaper than different title manufacturers.

On Friday, Sens. Dick Durbin,D-Unwell., and Roger Marshall,R-Kan., wrote a letter to the U.S. Meals and Drug Administration expressing concern over the advert, saying it “dangers deceptive sufferers by omitting any security or aspect impact data when selling a selected kind of weight reduction treatment.”

— Sarah Whitten, Ashley Capoot

Lay’s Tremendous Bowl advert celebrates the American farmers that develop the potatoes that turn into its potato chips. The spot focuses on a fictitious farming household and the younger daughter who tends her personal little potato patch to contribute to the harvest.

— Sarah Whitten

The Philadelphia Eagles prolonged their lead with a discipline purpose halfway by means of the third quarter. With the extra three factors, Philly now leads 27-0.

— Sarah Whitten

Publish Malone builds a Bud Mild tailgate occasion within the beer model’s Tremendous Bowl business.

— Sara Salinas

It is not one other “Quick and Livid” sequel. It is a Häagen-Dazs business.

Actors Vin Diesel and Michelle Rodriguez reprise their characters from the movie franchise as they cruise down the freeway and luxuriate in an ice cream bar. Hip hop artist and actor Ludacris, one other “Quick and Livid” forged member, rolls up alongside them in an effort to get them to hurry up.

— Lillian Rizzo

Disclosure: Comcast is the dad or mum firm of NBCUniversal and CNBC. NBCUniversal is the distributor of the “Quick and Livid” movie franchise.

For NerdWallet’s first ever Tremendous Bowl advert, it is turned to “Succession” star Kieran Culkin to voice its first “spokesanimal,” a CGI beluga whale.

Culkin’s whale informs a person on a whale-watching tour about how the private finance web site may help him analysis the perfect bank cards, insurance coverage suppliers and private loans.

— Sarah Whitten

Regardless of efforts from NBA star Lebron James and rapper Doja Cat, Taco Bell’s advert places the deal with its actual clients, not celebrities.

The cheeky spot takes intention on the wave of celebrity-centric Tremendous Bowl advertisements over the previous few years — together with Taco Bell’s personal campaigns. Again in 2022, the Yum Manufacturers chain first teamed up with Doja Cat for a Tremendous Bowl advert.

This yr’s spot options practically 400 Taco Bell followers who stopped by one of many 5 eating places used for casting the business.

— Amelia Lucas

Matthew McConaughey makes one other look throughout an enormous sport, this time for Salesforce.

— Sara Salinas

Nerds Gummy Clusters take over New Orleans, the positioning of this yr’s Tremendous Bowl sport, within the sweet’s advert.

Contemporary off final Sunday’s Grammy efficiency, nation singer Shaboozey performs a canopy of “What a Fantastic World,” initially carried out by New Orleans native Louis Armstrong, with a marching band and a dancing Gummy alongside him.

The spot marks the second straight Tremendous Bowl look from Nerds. Final yr’s advert additionally centered on its gummy clusters.

— Amelia Lucas

Chris Hemsworth and Chris Pratt are joined by Kris Jenner in a second spot for Meta’s Ray-Ban good glasses.

The spot options Hemsworth and Pratt utilizing Meta AI to determine items from Jenner’s personal artwork assortment. Hemsworth accidently eats a $6.2 million banana from Maurizio Cattelan’s conceptional art work, “Comic.”

— Sarah Whitten

DoorDash is pushing its membership program DashPass in its Tremendous Bowl advert this yr.

The meals supply firm’s 30-second business options comic Nate Bargatze dwelling massive on all of his financial savings from being a DashPass member.

— Lillian Rizzo

Duracell pranked Tremendous Bowl viewers with a business starring Fox NFL analysts Tom Brady and Kevin Burkhardt.

The advert begins with Brady and Burkhardt within the sales space providing their ideas concerning the sport earlier than Brady seems to malfunction and power-down.

A brawny scientist seems, revealing that somebody put generic batteries into Brady. He replaces them with Duracell branded ones and Brady immediately reboots.

— Sarah Whitten

Tubi, the free, ad-supported streamer owned by Fox, raised eyebrows with a Tremendous Bowl business that includes movie followers revealing their tastes in a singular approach.

Tubi guarantees, “If it is in you, it is in right here.”

— Sara Salinas

Sportswear model On is internet hosting an alphabet lesson throughout its Tremendous Bowl business this yr.

The working model is looking out its emblem within the spot, which options tennis champion Roger Federer and Sesame Avenue’s Elmo. The notorious furry crimson monster tries to highschool Federer on his letters throughout the advert.

— Lillian Rizzo

Kendrick Lamar has taken the stage for the Apple Music halftime present, launched by Samuel L. Jackson dressed as “Uncle Sam.”

Surrounded by American imagery, Lamar carried out hits together with “HUMBLE.” and “Squabble Up” and was joined by R&B singer SZA.

Lamar performed his Grammy-winning tune “Not Like Us,” which cleaned up on the music awards final weekend. Drake just lately sued over the tune, which was one in a sequence of diss tracks traded between the 2 rappers.

— Sara Salinas

Reese’s spot is a public service announcement: eat its Chocolate Lava Huge Cup, not volcanic lava.

The advert marks the third Tremendous Bowl look for the Hershey sweet. In all three advertisements, Reese’s has chosen to lean into absurdist humor to highlight a brand new product, like its Take 5 bar or Caramel Huge Cup.

— Amelia Lucas

For the primary time in practically three many years, Nike has a Tremendous Bowl advert.

The spot, narrated by Grammy-winning rapper Doechii, options high feminine athletes like Caitlin Clark, JuJu Watkins and Sha’Carri Richardson. The black-and-white business is all about these stars proving critics incorrect.

— Sarah Whitten

The Philadelphia Eagles lead the Kansas Metropolis Chiefs 24-0 after two quarters.

Philly put up a speeding landing early within the first quarter and systematically added to that lead with a discipline purpose and an interception that was one other rating. Philly closed out the half with a second interception and throwing landing to A.J. Brown.

— Sarah Whitten

Philly capitalized on a second defensive interception with a throwing landing from Jalen Hurts to A.J. Brown.

The Eagles prolonged their result in 24-0 over the Kansas Metropolis Chiefs with lower than 2 minutes left within the half.

— Sarah Whitten

Pharmaceutical model Novartis made its Tremendous Bowl advert debut with a spot about breast most cancers.

That includes breast most cancers survivor Wanda Sykes and breast most cancers advocate Hailee Steinfeld, the commercial calls consideration to how pervasive breasts are in American tradition whereas additionally selling early detection by means of breast most cancers screenings.

— Sarah Whitten

A Budweiser Clydesdale foal makes its first supply within the Anheuser-Busch InBev model’s spot.

The advert marks the fiftieth anniversary of Budweiser promoting within the Tremendous Bowl. Its iconic Clydesdale horses turned a signature of its promoting 11 years later, making their debut throughout Tremendous Bowl 20 in 1986.

— Amelia Lucas

Whereas Pringles’ spot consists of numerous celebrities, the mustache is absolutely the star.

Within the advert, actor Adam Brody blows into an empty Pringles can, on the urging of mustachioed mascot Mr. P. That decision summons mustaches from actor Nick Offerman, NBA star James Harden, Kansas Metropolis Chiefs coach Andy Reid and Mr. Potatohead — together with new cans of Pringles.

— Amelia Lucas

Automaker Stellantis created a singular tackle the basic kids’s fairy story “Goldilocks and the Three Bears” to advertise its Ram Vans model.

The spot stars “Twisters” and “Prime Gun: Maverick” actor Glen Powell with lengthy blonde hair. Powell performs a “rugged-woodsy dude” who fights a dragon, makes use of chainsaws for wood-carving after which jumps one of many three pickup vehicles featured within the advert over an lively volcano.

Simply because the truck lands, the 60-second advert, referred to as “Drive Your Personal Story,” exhibits Powell studying a narrative to 2 kids earlier than returning again to the “truck-twisted” story.

The spot options Van Halen’s “Panama.” It was created in partnership with Austin, Texas-based GSD&M and produced by Santa Monica, California-based Minted Content material.

 — Michael Wayland

Meg Ryan and Billy Crystal return to Katz’s Deli in New York Metropolis, the place they filmed one of the crucial well-known scenes of “When Harry Met Sally” 36 years in the past.

This time, although, it is Hellmann’s mayonnaise that causes Ryan’s response.

Actress Sydney Sweeney, who starred in her personal romantic comedy in 2023, will get to ship the well-known punch line, “I am going to have what she’s having.”

— Amelia Lucas

Huge Brothers Huge Sisters of America is leaning on NFL expertise for its Tremendous Bowl marketing campaign, saying, “Each baby deserves a champion.”

— Sara Salinas

ChatGPT-maker OpenAI made its Tremendous Bowl debut with a black-and-white, 60-second spot that reminds us, “All progress has a place to begin.”

— Sara Salinas

In a tongue-and-cheek Tremendous Bowl advert, Liquid Demise showcases a surgeon, a cop, an airline pilot and a faculty bus drive ingesting on the job.

It is simply water, after all.

— Sarah Whitten

Nestle‘s Espresso-Mate is utilizing its chilly foam creamer to make mouths water.

Within the 30-second spot, a sip of a beverage with chilly foam creamer sends the drinker’s tongue dancing. Shania Twain’s voice croons by means of the business, which is sensible primarily based on the tagline — “Let’s go, tongues,” a callback to the opening line of her in style tune “Man! I Really feel Like a Girl!”

— Lillian Rizzo

Cookware maker HexClad is following the tried and true recipe for Tremendous Bowl commercials —celebrities and humor.

Superstar chef Gordon Ramsay stars within the advert that is presupposed to happen in Space 51, the place a brand new alien species of foodies is found. The quintessentially spicy Ramsay quips, “Ugh. Foodies. The worst.”

The business consists of HexClad’s frying pans, aliens and comic Pete Davidson serving a diss to Ramsay.

— Lillian Rizzo

Philadelphia’s Cooper DeJean intercepted Kansas Metropolis’s Patrick Mahomes and ran for a landing. A profitable point-after kick places Philly up 17-0 within the second quarter.

— Sarah Whitten

Google touts its new Pixel telephone with Gemini AI in its Tremendous Bowl Sunday advert.

— Sarah Whitten

Rocket is out with a business encouraging you to “personal the dream,” montaging main life milestones set to John Denver’s “Take Me House, Nation Roads.”

— Sara Salinas

Philadelphia kicker Jake Elliott nails a 48-yard discipline purpose to place the Eagles up 10-0.

— Sarah Whitten

A bunch of grannies stay it as much as the musical types of Steppenwolf’s “Born to Be Wild” in Climate Tech’s Tremendous Bowl business.

— Sarah Whitten

“It is 2025. This is taxes?” Issa Rae asks in TurboTax’s Tremendous Bowl business.

The advert options Rae carrying a cardboard field of receipts in the course of a wind storm. The spot highlights TurboTax’s tax prep options for making submitting taxes simpler.

— Sarah Whitten

Matthew McConaughey is driving this yr’s Tremendous Bowl business for Uber Eats.

The prolonged business options the actor’s imaginative and prescient for a film about soccer and meals conspiracies, chock stuffed with meals puns at each flip.

Martha Stewart and director Greta Gerwig additionally make appearances in what seems to be a McConaughey fever dream.

— Lillian Rizzo

Aubrey Plaza, Michael Shannon and Unhealthy Bunny star in Ritz’s Tremendous Bowl advert.

Whereas Plaza and Shannon debate who’s saltier, Unhealthy Bunny playfully professes his love for the cracker.

— Sarah Whitten

New England Patriots proprietor Robert Kraft’s Basis to Fight Antisemitism partnered with Tom Brady and Snoop Dogg to create its second-ever Tremendous Bowl advert titled “No Motive to Hate.”

The Basis to Fight Antisemitism was began in 2019. In October, Kraft spearheaded skilled sports activities commissioners with the same marketing campaign towards antisemitism.

— Sarah Whitten

Going again to work on Monday after the Tremendous Bowl is not enjoyable. An estimated 22.6 million Individuals will skip work. For years, NFL followers have referred to as for it to be a nationwide vacation.

Coors thinks it has the answer. Its spot exhibits sloths toiling away on the Monday after the large sport. The Molson Coors Beverage model’s resolution to a “case of the Mondays” is a pack of its beer, branded as “Mondays Mild.”

— Amelia Lucas

Instacart’s first ever sport day spot leaned on acquainted, model favorites like Chester Cheetah and the Kool-Assist Man to make a splash. 

The business, set to the tune of Trick Daddy’s “Take it to da home,” is entitled “We’re right here” and is supposed to spotlight Instacart’s retailer and model partnerships, its loyal customers and its on-demand grocery supply service. 

Previous Tremendous Bowl icons – like Mountain Dew’s Pet Monkey Child and Heinz’s Wiener Canines – are featured within the spot alongside mascots just like the Inexperienced Large, Mr. Clear and The Pillsbury Doughboy, who’re proven working by means of the streets to make it to a buyer’s house. 

— Gabrielle Fonrouge

Mountain Dew has a historical past of horror-inducing Tremendous Bowl commercials. ( you, Pet Monkey Child.)

Sunday’s iteration options pop star Becky G taking a sip from a bottle of Mountain Dew Baja Blast solely to be transported to a tropical panorama the place singer Seal, morphed right into a CGI seal, sings a revamped model of his hit tune “Kiss from a Rose.”

— Sarah Whitten

On the finish of the primary quarter, Eagles are main the Chiefs 7-0.

— Sarah Whitten

Squarespace tapped Academy Award nominee Barry Keoghan to actually hawk its product in its eleventh Tremendous Bowl commercial.

Titled “A Story as Previous as Web sites,” the spot characteristic Keoghan atop a donkey tossing laptops like newspapers door-to-door to native companies to advertise the web site design firm.

— Sarah Whitten

Adam Devine and real-life spouse Chloe Bridges play themselves in water model Cirkul’s Tremendous Bowl business.

Within the advert, Devine goes buying and will get a reminder from Bridges to select up Cirkul. When he cannot discover it within the retailer, he unintentionally orders 100,000 on-line.

— Sarah Whitten

Properties.com, a standout from final yr’s advert slate, is again this yr with its spokesperson duo: actor Dan Levy and Saturday Night time Reside actress Heidi Gardner.

— Sara Salinas

T-Cell obtained within the combine with an advert highlighting its partnership with SpaceX’s satellite tv for pc web service Starlink.

— Sara Salinas

Michelob Extremely recruited a staff of stars to take over the pickleball court docket, with the beer being served because the prize.

Catherine O’Hara and Willem Dafoe lead the Anheuser-Busch InBev model’s “The Extremely Hustle” 60-second spot. The 2 actors compete with the likes of WNBA champion and Olympic gold medalist Sabrina Ionescu, NFL star Randy Moss and Olympic observe and discipline gold medalist Ryan Crouser.

— Lillian Rizzo

Doritos referred to as upon followers to create 30-second spots for this yr’s Tremendous Bowl. The winner would see their business featured on the massive sport and take house $1 million in prize cash.

Dylan Bradshaw and Nate Norell’s advert, titled “Abduction,” received the competition and debuted Sunday.

The advert encompasses a man who has fallen asleep at his laptop with a bag of Doritos on his lap. The pc display beeps {that a} UFO has been detected. A burst of sunshine seems making an attempt to tractor beam the bag of Doritos away.

The person resists, pulling the bag away just for the alien ship to make use of the beam to comically bounce him across the room. The advert finishes with the bag hurtling towards the alien craft, destroying it, and an alien and the person sharing the snack again on Earth.

— Sarah Whitten

Chris Hemsworth and Chris Pratt be a part of collectively in Meta’s Tremendous Bowl marketing campaign to showcase the model’s Ray-Ban good glasses.

Hemsworth makes use of his good glasses to shoot a video of Pratt enjoying round with a statue in an artwork gallery. Pratt unintentionally snaps the top off the statue and Hemsworth asks Meta to delete the video.

— Sarah Whitten

The Philadelphia Eagles drew first blood on Sunday, scoring a landing from the one-yard line.

— Sarah Whitten

Disney and Marvel Studios dropped a brand new trailer for the upcoming “Thunderbolts*” coming to theaters Might 2.

— Sarah Whitten

Little Caesars returns to the Tremendous Bowl for the primary time since 2020, when it made its official debut throughout the sport.

The advert spotlights a brand new bacon and cheese taste of its bite-sized Loopy Puffs. Within the spot, actor Eugene Levy’s distinguished eyebrows fly off his face as he eats his Loopy Puffs and encounter everybody from caterpillars to runners to his daughter — and Schitt’s Creek co-star — Sarah Levy.

The privately owned pizza chain launched Loopy Puffs practically a yr in the past, following the snacking pattern that has taken over fast-food eating places and pizzerias. Papa John’s and Yum Manufacturers’ Pizza Hut are among the many pizza chains which have launched their very own takes on the pizza snacking pattern.

Little Caesars is the third-largest pizza chain within the U.S. by gross sales, trailing solely Domino’s Pizza and Pizza Hut.

— Amelia Lucas

Common dropped a 30-second spot for its upcoming live-action model of its hit animated movie “The best way to Practice Your Dragon.”

The movie is due out in theaters June 13.

— Sarah Whitten

Drew Barrymore and Orlando Bloom take heart stage in MSC Cruises’ first ever Tremendous Bowl business.

The pair spend the 60-second advert highlighting the facilities on the brand new MSC World America, which is because of make its inaugural journey from Miami in April. The Caribbean-bound ship has 22 decks, seven distinct districts and 19 eating venues, together with the primary Eataly at sea.

The ship additionally boasts the primary over-water swing journey at sea, referred to as the Cliffhanger.

— Sarah Whitten

Pharmaceutical firm Pfizer is again this yr with one other advert touting its struggle towards most cancers. The drug large obtained time within the first advert break of the sport.

— Sara Salinas

The DunKings are again to kick off the Tremendous Bowl.

Within the first spot of the large sport, Ben Affleck as soon as once more returns in a Dunkin’ marketing campaign, this time with brother Casey Affleck and a brand new recruit: “Succession” star and Oscar nominee Jeremy Sturdy.

The advert marks the third-ever Tremendous Bowl look by the espresso chain, which is privately owned by Encourage Manufacturers, the dad or mum firm of Arby’s and Buffalo Wild Wings. Affleck has starred in all of Dunkin’s Tremendous Bowl advertisements.

This yr’s spot additionally featured a cameo from Invoice Belichick and his girlfriend, Jordon Hudson.

— Amelia Lucas

The Kansas Metropolis Chiefs have received the coin toss and elected to defer. They are going to kick the ball off to the Philadelphia Eagles to start out the sport and obtain the kick to start the second half.

— Sarah Whitten

The Tremendous Bowl kicks off in lower than 10 minutes, however first, the Caesars Superdome performed host to a spectacle of musical expertise.

The Southern College Marching Band performed alongside legendary trumpeter Terence Blanchard, the Soul Rebels, the Authentic Pinettes — New Orlean’s solely all-female brass band — and the Spirit of New Orleans Gospel Choir. Harry Connick Jr. additionally joined in with Leroy Jones on trumpet and Freddie Lonzo on trombone.

The stay efficiency got here after a message from Fox Sport’s staff concerning the resiliency of Individuals within the wake of tragedy, significantly the current assault in New Orleans on New Yr’s Day, the devastating hurricanes the southeast U.S. in current months and the lethal wildfires in Los Angeles.

Woman Gaga carried out as a part of this pre-taped section, singing “Maintain My Hand,” her tune from “Prime Gun: Maverick.”

And, Brad Pitt launched the Tremendous Bowl on Fox with a video championing the resilience of Individuals and the unifying side of the NFL championship.

— Sarah Whitten

CNBC Sport is now a podcast.

Every week we deliver you interviews with the largest names within the enterprise, like ESPN Chairman Jimmy Pitaro, NBA Commissioner Adam Silver, ESPN NFL Analyst Mina Kimes and extra.

Comply with and hear wherever you discover your podcasts.

How a lot protein is in an Oikos yogurt?

In accordance with the Danone model’s Tremendous Bowl spot, it is sufficient that “Ted Lasso” star Juno Temple can elevate NFL defensive finish Myles Garrett on her shoulders and run by means of a packed airport to achieve his gate.

The advert particularly highlights Oikos Professional and Oikos Triple Zero, each of which tout excessive protein content material on their packaging.

Lately, U.S. customers have been upping their protein consumption, resulting in a swell of snacks and drinks geared toward addressing the dietary change. The rising adoption of GLP-1 medicine has solely elevated this demand as a result of sufferers must eat sufficient protein to stop muscle loss.

— Amelia Lucas

BetMGM CEO Adam Greenblatt actually desires the Eagles to win Sunday’s Tremendous Bowl, as a result of it is best for the sportsbook.

Greenblatt spoke to CNBC about enhancements within the digital product and the way they’ve fueled momentum to start out 2025. He mentioned extra parlay affords on an app that operates sooner is drawing in increased margin gamers.

And whereas Greenblatt is optimistic about BetMGM’s potential for progress in sports activities betting, he mentioned the web on line casino enterprise, or iGaming, is on fireplace, with a 55% year-over-year enhance in lively gamers, with out including any extra markets or states.

— Contessa Brewer

Fanatics Sportsbook is trying to exhibit the progressive methods it rewards its gamers and the benefit it offers them over their opponents.

Fanatics Betting and Gaming CEO Matt King sat down with CNBC to speak concerning the firm’s loyalty program powered by FanCash, which clients can then use to purchase sports activities merchandise from Fanatics. The corporate says no less than 3 in 4 Fanatics Sportsbook clients are utilizing FanCash every month for purchases.

It is also launched a kind of parlay insurance coverage as a part of the Truthful Play program for situations when an athlete is injured early in a sport. King mentioned the sportsbook has refunded about $3.5 million beneath this system to this point.

— Contessa Brewer

DraftKings co-founder and CEO Jason Robins spoke to CNBC contemporary off an NFL common season that value U.S. sportsbooks massive time as fan favorites saved profitable.

Robins mentioned “various wager choices will make sport outcomes much less impactful.” As an example, he mentioned extra money is coming in on participant props.

DraftKings and different sportsbooks face the prospect of a lot increased state taxes in Ohio and Maryland, at the same time as competitors will increase from sweepstakes-style gaming, fantasy plus, prediction markets and offshore.

“You’re speaking orders of magnitude bigger than goes to be wagered within the authorized market this yr,” he mentioned. 

— Contessa Brewer

The price of Tremendous Bowl commercials steps up ever yr — this yr some went for a file $8 million — and but advert trade executives say the price is nonetheless value it.

The rationale? No different TV occasion beckons such a big viewers in a single sitting. Final yr greater than 123 million folks tuned into the Tremendous Bowl. This yr it’s going to be broadcast on Fox, in addition to aired on its free streamer, Tubi, which might imply extra viewers, too.

“The size and buzz issue nonetheless delivers a punch,” mentioned Amy Leifer, DirecTV’s chief promoting gross sales officer.

For manufacturers there are some elements that play into whether or not spending massive on the Tremendous Bowl is value it. One vital issue is the advert’s placement throughout the sport, getting as particular as what quarter the advert airs in. And pondering of the target market somewhat than the dimensions of the viewers is vital, too, mentioned Andre Banks, CEO and founding father of advert information agency NewWorld.

Launching a brand new product is all the time a constructive throughout the Tremendous Bowl, mentioned Kevin Krim, CEO of EDO, an advert information agency. When firms like Kia and Popeye’s launched new merchandise in Tremendous Bowl commercials in recent times, on-line engagement with the manufacturers remained elevated within the weeks after the sport, Krim mentioned.

— Lillian Rizzo

Cosm, the immersive sports-viewing venue firm, is trying to go worldwide — and doubtlessly to boost new funding.

CEO Jeb Terry advised CNBC Sport this week that Cosm is fielding inbound calls from actual property builders and municipality leaders in nations world wide.

“I get calls day by day from all over the place in Europe,” Terry mentioned. “You have a look at calls from China, the Center East, Japan. Australia is banging down our door. There’s a possibility to deliver these venues globally, and we’re wanting to determine what’s the perfect path to do this.”

Watch the total interview above.

— Alex Sherman

Content material creators will play a pivotal position within the NFL’s technique to draw Technology Z and Alpha audiences for this yr’s Tremendous Bowl.

A whole bunch of creators are swarming the Huge Simple for Tremendous Bowl 59, getting paid as a lot as six figures to make content material for manufacturers like Microsoft, Verizon, Digital Arts and Nike.

The initiative, in collaboration with platforms like YouTube and Snapchat, underscores the NFL’s shift towards advertising and marketing methods that prioritize digitally native audiences.

— Zach Vallese

It is a massive weekend for Caesars Leisure – the primary on line casino associate of the NFL – with naming rights to the Caesars Superdome and a brand new $435 million renovation to unveil at its on line casino, sportsbook and resort in New Orleans.

CEO Tom Reeg advised CNBC it is an enormous alternative to introduce, or re-introduce, the model to clients.

“Perhaps they have a dated view of what Caesars was, even in New Orleans,” Reeg mentioned. “They see this and return and are impressed with it.”

As of Sunday round 4 p.m. ET, the sportsbook had tallied seven bets for greater than $100,000 every. The biggest wager positioned with Caesars, for $250,000, was positioned on-site at Caesars New Orleans.

— Contessa Brewer

FanDuel CEO Amy Howe spoke to CNBC about how she expects the corporate’s funding within the Tremendous Bowl bonanza to repay in buyer acquisition alternatives.

When requested a few bipartisanship request for the DOJ to analyze alleged anti-competitive practices by FanDuel and DraftKings, Howe mentioned she’s assured that FanDuel is compliant with antitrust legal guidelines, “however there’s nonetheless a half a trillion black market with offshore operators that are not paying any taxes.”

— Contessa Brewer

In a message from the White Home forward of the Tremendous Bowl, President Donald Trump congratulated the gamers, coaches and employees on the Eagles and Chiefs, saying that they “characterize the perfect of the perfect in skilled soccer, however additionally they embody the perfect of the American Dream.”

“Their onerous work, dedication, and tenacity is admirable, and their particular person journeys are as inspiring because the drive and willpower that has led them to this extraordinary second,” he added.

Within the message, Trump additionally supplied condolences to the households who misplaced family members within the terror assault in New Orleans on New Yr’s Day.

“Whereas 1000’s of followers from throughout our Nation collect in New Orleans to cheer on their favourite staff, we keep in mind that 14 households will likely be lacking a beloved one who was tragically murdered throughout a mindless terrorist assault whereas celebrating the New Yr on Bourbon Avenue,” the president wrote. “Our ideas are additionally with the 35 people injured throughout the assault whose lives have been modified eternally that fateful night time, and our prayers will stay with them for continued power, consolation, and therapeutic.”

— Alexandra Marquez, NBC Information

Consumers from Pennsylvania have bought 15% of Tremendous Bowl tickets bought on ticketing website StubHub, in line with information from the corporate Sunday. Consumers in Kansas and Missouri have bought 8.4% of tickets.

The typical value of tickets bought at this level is simply over $6,500, greater than 20% decrease than the common value final yr.

“This Tremendous Bowl has bought extra tickets than any Chiefs Tremendous Bowl in StubHub historical past, due to extra approachable costs in comparison with earlier years. Fan curiosity for this rematch has remained robust with consumers coming from 18 nations outdoors of the U.S. … demonstrating the NFL’s continued world attraction,” mentioned Adam Budelli, spokesperson for StubHub, in an announcement.

— Sara Salinas

On the heels of a file Tremendous Bowl viewers final yr, the 2025 championship has “an opportunity” to high it, in line with NFL Chief Media and Enterprise Officer Brian Rolapp.

“It is obtained an opportunity, contemplating the final time they met two years in the past, it was the second-most watched Tremendous Bowl. So if the sport is shut, I believe it is obtained an opportunity,” Rolapp mentioned in an interview with CNBC Sport.

Rolapp sat down with CNBC Sport in New Orleans forward of the large sport. He additionally spoke about media rights, worldwide growth and ticket costs.

Watch the total interview above.

— Alex Sherman

CNBC Sport sat down with Kansas Metropolis Chiefs proprietor Clark Hunt forward of Tremendous Bowl 59.

He spoke concerning the staff’s valuation in contrast with high NFL rivals, whether or not he would promote a stake to personal fairness, and the prospect of increasing the NFL season to 18 video games. He additionally spoke about how Taylor Swift is altering the staff’s fanbase.

Watch the total interview above.

— Alex Sherman

Individuals are anticipated to wager virtually $1.4 billion on the Tremendous Bowl by way of authorized sportsbooks, in line with the American Gaming Affiliation. That might be a file for wagers on the large sport.

— Contessa Brewer

Jon Batiste will assist kick off Tremendous Bowl 59 with a rendition of the nationwide anthem.

That is the Grammy Award-winning artist’s first look within the Tremendous Bowl as a performer. Batiste shaped the band Keep Human whereas attending Juilliard and has carried out as the home band for “The Late Present with Stephen Colbert” on CBS since 2015.

The large query is how lengthy will it take Batiste to belt out the anthem? You see, there’s all the time a prop wager on the size of the nationwide anthem.

Here is how lengthy earlier singers have taken:

• 2024: Reba McEntire – 1:36
• 2023: Chris Stapleton – 2:01
• 2022: Mickey Guyton – 1:51
• 2021: Eric Church and Jazmine Sullivan – 2:17
• 2020: Demi Lovato – 1:49
• 2019: Gladys Knight – 2:01
• 2018: Pink – 1:52
• 2017: Luke Bryan – 2:04
• 2016: Woman Gaga – 2:23
• 2015: Idina Menzel – 2:04
• 2014: Renée Fleming – 2:03
• 2013: Alicia Keys – 2:36
• 2012: Kelly Clarkson – 1:34

— Sarah Whitten

The Kansas Metropolis Chiefs have risen to dynastic success in current yr beneath head coach Andy Reid. Led by Patrick Mahomes, Travis Kelce and Chris Jones, the staff has appeared in 5 Tremendous Bowls since 2019, profitable three.

This yr, the staff seeks to be the primary staff within the historical past of the NFL to win three Tremendous Bowls in a row.

Earlier than the arrival of quarterback Mahomes in 2017, the Chiefs solely had one Tremendous Bowl title, again in 1969. Since Mahomes, the Kansas Metropolis Chiefs have performed in each AFC Championship sport.

Mahomes has additionally been named the Tremendous Bowl MVP in every of the Tremendous Bowls during which his staff was victorious.

— Sarah Whitten

Host metropolis New Orleans is anticipating an estimated 125,000 guests this weekend — together with President Donald Trump.

Resort demand surged up to now week, with a spike in curiosity from vacationers in Pennsylvania, New Jersey, Kansas and Missouri, in line with journey website Tripadvisor.

Security officers have ramped up their safety efforts for the weekend in mild of a New Yr’s Day assault in New Orleans’ French Quarter that left 14 folks lifeless.

— Contessa Brewer and Jessica Golden

For those who’re a fan of pairing your soccer with some hen wings, your pockets will likely be taking much less of successful this yr than common. Regardless of the chicken flu outbreak, which has decimated egg-laying flocks, chickens raised for meat have been largely unaffected.

Inflation on an annual foundation for contemporary and frozen hen elements is hovering simply above 1% nationwide, in line with the latest client value index from the U.S. Bureau of Labor Statistics. That is about half the nationwide common for the general CPI.

Nonetheless, earlier bouts of inflation imply that hen costs are a lot increased than they have been simply 4 years in the past. The worth for hen elements immediately is up virtually 25% from 2021. In contrast, the overall CPI is barely 21% increased than it was 4 years in the past.

Rapper Kendrick Lamar is headlining this yr’s halftime present contemporary off an enormous night time on the Grammys.

Lamar’s “Not Like Us” single swept all 5 classes it was nominated in final weekend, profitable Report of the Yr, Tune of the Yr, Finest Rap Efficiency, Finest Rap Tune and Finest Music Video.

The tune made waves when it was first launched in Might as one in every of a number of diss tracks traded between Lamar and fellow rapper Drake. Drake final month sued his file label, Common Music Group, claiming the label, which additionally represents Lamar, defamed him by distributing a “false and malicious narrative” with the tune.

Lamar is launching a nationwide tour with R&B singer SZA in April. SZA can also be set to carry out throughout Sunday’s halftime present, sponsored by Apple Music.

— Sara Salinas

Rob Gronkowski had two possibilities at FanDuel’s “Kick of Future” — now it is the Manning brothers’ flip.

In the course of the Tremendous Bowl pregame present in New Orleans, Peyton and Eli Manning will every get an opportunity to kick a 25-yard discipline purpose in what’s turning into essentially the most high-profile annual pregame betting alternative.

In accordance with FanDuel’s official guidelines, if each Mannings miss their discipline purpose, the marker is moved up 5 yards. In the event that they each make it, the ball stays on the similar spot they usually kick once more. If the brothers match one another, the third spherical will flip to tie-breaker guidelines.

Followers have till 3:00 p.m. ET to lock of their vote for which brother will likely be victorious. Winners will obtain an equal share of the $10 million prize pool.

— Sarah Whitten

Viewers searching for a Spanish-language telecast of the Tremendous Bowl could have two choices this yr: Fox’s cable TV community Fox Deportes and NBCUniversal’s over-the-air broadcaster Telemundo.

The primary time the Tremendous Bowl aired in Spanish was in 2015 on Fox Deportes. Telemundo’s first broadcast of the Tremendous Bowl happened in 2022, and the community has seen its viewership of NFL video games considerably develop since then. Final fall, the 2 networks introduced they’d every air the Tremendous Bowl and produce separate broadcasts.

Whereas NFL video games, particularly the Tremendous Bowl, are recognized for his or her explosive scores, the league has been pushing to broaden its viewers, each globally and throughout the U.S. A key a part of that technique is Hispanic viewership, CNBC reported final yr.

— Lillian Rizzo

Advertisers as soon as once more shelled out a file quantity for spots throughout the Tremendous Bowl this yr. Broadcaster Fox bought out of advert spots within the fall for the Tremendous Bowl, and greater than 10 of its 30-second commercials have been priced at $8 million, CNBC beforehand reported. Advertisers that obtained in early spent greater than $7 million, the particular person mentioned.

Few stay occasions or TV programming garner the viewers that the Tremendous Bowl does every year, guaranteeing advertisers are keen to pay as much as have their manufacturers in entrance of hundreds of thousands of eyeballs directly.

Final yr Nielsen reported roughly 123.7 million folks watched the Tremendous Bowl. This yr has potential for much more viewers with Fox providing the sport on its free streaming service Tubi.

— Lillian Rizzo

The Tremendous Bowl is not any stranger to streaming as broadcasters have been providing simulcasts of the sport on their providers in recent times. What’s totally different this yr is that the Tremendous Bowl will likely be obtainable on Tubi, the Fox-owned free, ad-supported streaming service.

Customers with out cable TV subscriptions or entry to the sport by means of conventional strategies will be capable of watch it totally free on the Tubi app, which is on the market on streaming TVs, units and telephones.

Fox Deportes’ Spanish-language telecast will likely be supplied, too, and Tubi could have an unique pregame Purple Carpet present for these searching for an alternative choice to the standard pregame present.

Tubi’s viewership skews towards millennials, Gen Z and girls, increasing potential fandom for the NFL and attain for advertisers which have shelled out massive bucks.

Tubi will air the identical feeds as these broadcast by Fox — commercials and all.

— Lillian Rizzo