Is silver a meme commerce? How the steel turned ‘GameStop in 2026’


A vendor exhibits numerous fashions and weights of silver bullion at a gold jewelry producer in “El Sagha”, as gold costs recorded a rise after a devaluation of the native foreign money, on the gold market space in Cairo, Egypt January 14, 2024.

Amr Abdallah Dalsh | Reuters

Silver’s fast surge and equally dramatic reversal in current weeks has led market watchers to ask a elementary query: when does an asset cease buying and selling on fundamentals and begin behaving like a meme?

The volatility in silver costs has drawn rising comparisons to meme shares akin to GameStop, the video-game retailer that turned a world phenomenon in 2021 after retail merchants on Reddit piled in en masse, sending its shares hovering far past what conventional valuation fashions might justify.

Meme shares are sometimes characterised by a couple of core traits: sharp, usually parabolic worth strikes, heavy participation by retail buyers and narratives that go viral on social media, generally overwhelming fundamentals altogether. Liquidity can rush in rapidly, and infrequently exits simply as quick.

Michael Antonelli, market strategist at Bull and Baird, laid out the comparability bluntly on X: “How is Silver totally different than, say, GameStop?” he requested in a publish final week. “Is that this not a meme now?”

He instructed CNBC that the steel has reached a sort of “zeitgeist” with retail merchants who’re beginning to transfer as a herd. Whereas silver does have industrial and shopper makes use of, costs don’t normally transfer over 100% in three months: “It’s completely disconnected and went vertical based mostly on retail flows,” he stated.

Particular person buyers on Jan. 26 poured about $171 million internet into the iShares Silver Belief, a preferred exchange-traded fund that tracks the steel, in keeping with current market analysis agency VandaTrack. That was virtually double the earlier peak recorded throughout the “silver squeeze” of 2021.

Spot silver costs superior virtually 5% to $83.37 per ounce on Tuesday, whereas silver futures in New York rose over 9% to $84 per ounce.

Over the previous month, silver has recorded 10 strikes of 5% or extra in both path.

“Silver has simply turn out to be retail’s new [favorite] toy,” Vanda analyst Ashwin Bhakre stated.

That enthusiasm is seen throughout Reddit. The platform performed a central function within the authentic meme-stock phenomenon, with Reddit group WallStreetBets being on the forefront of coordinating retail shopping for in GameStop in 2021.

On the Reddit Silverbugs discussion board — a group the place customers doc bodily purchases, debate worth targets and share memes — posts following the current sell-off are emblematic of the meme-stock tradition.

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Silver costs previously month

“Purchased the dip immediately! DIAMOND HANDS,” wrote Reddit person Jstaakz following the sell-off Friday. “Diamond palms” is a meme-stock time period utilized by retail merchants to sign that they plan to maintain holding an asset regardless of sharp losses or excessive volatility, usually as a present of conviction or defiance in opposition to promoting strain.

One other person requested fellow merchants for recommendation on Monday on whether or not they need to maintain or promote their silver, including that it was purchased at $48 per ounce final June.

“Silver is simply GameStop in 2026,” Antonelli stated.

A self-fulfilling frenzy

For some analysts, silver’s habits has crossed a well-known and harmful threshold.

Rhona O’Connell, head of market Intelligence at StoneX, warned that costs had indifferent from sustainable ranges.

“Silver was massively over-valued and in a self-fulfilling frenzy; it’s nonetheless notoriously fickle and its historical past is affected by examples of worth crashes,” she stated. “At current it’s behaving like Icarus and to increase the analogy there’s a sturdy danger of different consumers getting burned.”

Tom Sosnoff, chief government officer at monetary know-how platform Lossdog, even included gold into the meme fold: “Gold and silver have been completely sort of the meme commodity of 2026 … the silver transfer has been wild … We’re mainly seeing a multi-year strikes in lower than 30 days.”

“Enormous quantity, large volatility, not an excessive amount of rhyme or cause why. I imply, you may make up as many elementary or technical causes as you need, but it surely’s a meme inventory commerce,” Sosnoff stated.

He cautioned that newer individuals had been drawn in by headlines and social media. “If you happen to’ve by no means traded silver earlier than within the futures market or within the ETF market, simply watch out. These are large contracts, and so they fly round, and so they’re transferring round at ranges that, , we have by no means seen earlier than.”

Henrietta Treyz, managing accomplice at Veda Companions, stated the dynamic was unmistakable. “The strikes in valuable metals are actually fairly one thing, whether or not it is gold or silver. And you may inform as an outdoor observer that the meme inventory part could be very a lot alive and effectively,” she stated. “It jogs my memory of GameStop.”

Nonetheless, not everybody agrees silver needs to be lumped in with narrative-only belongings.

Vasu Menon, managing director of funding technique at OCBC, stated silver “generally behaves like a meme commodity, but it surely is not one by nature,” pointing to industrial demand from photo voltaic panels, electrical autos and electronics. Menon, nonetheless, acknowledged that hypothesis had amplified current strikes and that sharp corrections had been a part of silver’s DNA.

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